As the largest cross-platform sports and media company in the trading card and signed memorabilia hobby, Dappz Sports describes itself as “the future of shopping,” and has modernizes the 19th-century pastime of trading sports cards. With an engaging, 24/7 online live-shop experience, as well as on-demand card reveals, giveaways, educational content, and more, Dappz Sports has amassed a global community who don’t just sit on the sidelines but interact with their business and other likeminded customers as well.
Founded by Matt “Dappz” McGuckin, Dappz Sports was initially conceptualized around sports media. While Dappz was creating content, he also consumed content on other platforms. This gave him the idea of integrating live shopping into his social media channels and allowed him to pioneer the concept of live shopping in 2019, just before the pandemic shutdown kept people in their homes in 2020.
Dappz describes his business as facing “the typical bootstrapping journey obstacles.” The business began in Dappz’s bedroom, but quickly grew to a multi-million-dollar business with a studio and store in the heart of Los Angeles, as well as a new location they have just announced is opening in New York. Having become a household name in the world of sports and trading cards, collectibles and memorabilia, and live-shopping, Dappz Sports has collaborated with some of the most prominent brands and figures in the trading card industry—from Fanatics to Topps, Gary Vee, Steve Aoki, and others. Dappz Sports is currently one of the top sellers on the TikTok app.
As a pioneer in the live-shopping space, Dappz Sports, and their 24/7 online streams, give people the chance to experience buying and receiving potentially rare and valuable trading cards from home, just by logging in through a computer or mobile device. The company has amassed over a million followers across its social media platforms, all while developing a community with other like-minded enthusiasts.
One of Dappz Sport’s new projects is a deal with Hostage Tape, which is the most trusted mouth tape for better nasal breathing during sleep. This partnership will allow Hostage Tape to be featured throughout Dappz Sports’ 24-hour stream through product placement and ads that are delivered by the stream’s hosts, as well as give Dappz Sports customers samples of Hostage Tape with their purchases.
“Having Hostage Tape choose us to partner with, alongside their UFC deal, shows how promising the live shopping is,” Dappz Sports said in a press release. “This is where advertising dollars are going and we just happen to be on the forefront of this booming movement. This is the evolution of ad spend and you’re going to start seeing more brands go down the TikTok and live-shopping route to get in front of the most viewers possible.”
With the announcement of a new brick-and-mortar location in New York City, Dappz Sports aims to solidify its commitment to diversifying its content offerings and tapping into broader market interests, all while building its brand both online and offline in the process. From starting with just 1 stream in 2019, to now 8 in 2024, Dappz Sports is taking over the world of live shopping and aims to keep climbing the ladder of success.
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