In today’s social media-driven world, influencer marketing is one of the most effective marketing strategies a brand can use to become more successful. With consumers’ growing use of social media and more people starting to follow their favorite celebrities, influencers have become a highly sought-after commodity in the business world. Influencer marketing works because these stars are trusted by their followers to promote specific products or services they believe in. Their recommendations carry weight with fans and serve as an endorsement for companies looking to increase their market share. Influencers can effectively create and deliver branded content that targets their audience through authenticity and transparency in posts, which drives trust between the two parties.
It’s not always an easy task to cultivate mutually beneficial relationships between influencers and brands, though. For starters, brands might not know how to find the right influencer who perfectly matches their needs. In a world where people can buy anything from profiles to followers, it’s easy to fall for fraudsters posing as influencers with fake followers. Other challenges brands may face include poor campaign implementation by influencers, low-quality work, and lack of accountability due to inaccurate analytics. Influencers experience their fair share of challenges as well. From insufficient and untimely payments to lack of steady gigs, and demanding clients, a lot can go wrong in an influencer’s life.
Saudi-based tech startup Amnads was created to provide a solution to these problems for brands and influencers in the Middle East. The first of its kind in the region, Amnads was built to solve the randomness of the Middle East’s influencer ads market. The company’s goal is to make matching brands with influencers more effortless and efficient and create additional value from their partnerships. Amnads offers clients a distinctive marketing experience by building an integrated platform that simplifies how companies connect with potential content creators across social media channels and exclusive analytics reports on what they need to do next.
For advertisers, Amnads offers the opportunity to access a vast database of over 3K influencers across the region and choose the perfect one based on value. Amnads’ dedicated team helps advertisers identify their specific needs and select a suitably matched influencer to help them achieve their goals. Moreover, the platform provides easy management of influencer marketing campaigns from the outset. Amnads receives the coordination and management of the brand’s campaigns and ads and ensures they are completed within the specified timelines.
Additionally, Amnads provides analytics and follow-ups to keep advertisers on top of their campaigns. The platform sends frequent, detailed, and accurate reports showing the performance of each step of the influencer marketing campaign. With data to support and guide each stage of the marketing process, Amnads ensures advertisers have a successful and risk-free campaign that guarantees a great ROI without exceeding their marketing budget.
For influencers, Amnads offers an opportunity to increase your earnings while only working with the brands you like and on genuinely exciting projects. Best of all, the Amnads platform provides a fair, commission-based model that guarantees the accuracy of payment dates and offers many payment methods. The platform’s user-friendly interface allows you to track your projects and interact with thousands of other influencers. Soon that will include influencers from different parts of the Middle East and North Africa, where Amnads is currently establishing itself.