Born in 1979 in Milan, ELFLACO has grown to become one of the most prominent cannabis influencers in the world. His childhood dream was to end up in the music industry alongside Vasco Rossi by following him on his 137 tours, but that changed when he moved to Barcelona in 2013, where he engaged in small jobs at cannabis social clubs. The young ELFLACO was fascinated with the Spanish system, ushering him into adventures in the cannabis world.
Since then, ELFLACO has become a member of numerous clubs, leveraging social media to announce his name in the Italian and Spanish spaces. ELFLACO’s influence in the global cannabis scene is enormous, and he has established himself as a household name in the industry. He works with some of the biggest names in the Spanish and Italian music scenes to organize events with the most important clubs in the countries. He shares a great passion for making the European cannabis industry known to young people on the continent.
Some of his career highlights include becoming a member of one of the most important clubs in Barcelona, through which he has been able to organize club events. ELFLACO is the pioneer in organizing smoke sessions with VIPs in clubs.
As a brand, his goal is to raise awareness about the recreational and medicinal uses of cannabis. The campaign will target the whole of Europe, which partly views the United States of America as a model. The US is known to have well-established cannabis brands, such as Cookies, that have spread to the international market. For ELFLACO, his goal is to follow in the American industry’s footsteps and create a strong European brand that the continent will identify with. Such a brand is currently absent in the region and the entrepreneur in him seeks to capitalize on the opportunity.
He aspires to develop a European brand and market it to the global market, and hopefully establish their presence in the US one day. A spirited individual, ELFLACO hints on already established foundations with the opening of new clubs in Tenerife and Lanzarote. He has also shared that a new club will soon be opened in collaboration with renowned Italian singer Capo Plaza and the celebrated iLMYO brand. With the latter, they created an innovative product for smokers in March 2020: a luminous tray with wireless smartphone charging that is already thrilling smokers worldwide.Currently on the right path to success, the influencer shares that everything he has accomplished was the result of hard work and commitment. To him, nothing comes easy, and it’s necessary to put in the extra hours to be different from the rest. These life lessons have made him understand that sacrifices pay off, and the journey is never guaranteed to be smooth. One must stay focused on their goals and brace themselves to face the challenges with resilience. ELFLACO believes that the secret lies in never giving up no matter how tough the going gets. To him, every problem has a solution, once someone figures out the right way to do it.